About

About The CEO Book Guide

The CEO Book Guide is published by Big Impact Books, a book planning, writing, publishing, and promotion company for CEOs, attorneys, professionals, and business owners. This site exists to answer the questions leaders ask before they commit to writing a book.

Last updated: November 2, 2026Published by Big Impact Books

Who publishes this site?

This site is published by Big Impact Books. It is one of a small number of websites the business publishes, and it focuses on one angle: helping CEOs, and then attorneys, understand why leaders write books and how to plan, write, and publish one. It is not an independent review site.

For services, books, podcast episodes, and media features, visit the main Big Impact Books website at yourbigimpactbook.com.

The business

What Big Impact Books does

Big Impact Books provides book planning, writing, publishing, and promotion for CEOs, attorneys, professionals, and business owners who want to build authority and grow their businesses. Its process can turn client interviews or existing drafts into finished books, with marketing support such as podcast placements and media outreach.

The done-for-you process asks for about one hour a week of the author's time and is designed to keep the book in the author's own voice.

The publisher

Melanie Herschorn

Melanie Herschorn is an independent publisher, book promotion expert, and bestselling author. She brings over 20 years of experience as a celebrity publicist and award-winning journalist in radio, print, and TV, as well as work as a clothing designer and entrepreneur.

She earned a master's degree in journalism from the University of Southern California, graduating first in her class, and lives in Arizona. Her books include Make a Big Impact with Your Book and Lasting Legal Impact. Read more on her Big Impact Books about page.

Why does this guide exist?

Many accomplished leaders want to write a book but are unsure whether it is worth it, how long it takes, or how to keep it sounding like them. This guide answers those questions in one place, with roadmaps, sample outlines, and plain cost and royalty math. Learn how our recommendations are formed on the methodology page.

Common questions

Who is behind Big Impact Books?: Big Impact Books is led by Melanie Herschorn, a publisher and book marketing strategist with over 20 years of experience as a celebrity publicist and award-winning journalist in radio, print, and TV. She earned a master’s degree in journalism from the University of Southern California, graduating first in her class, and lives in Arizona.
Who are these book services for?: Big Impact Books works with CEOs, attorneys, professionals, and business owners who want to build authority and grow their businesses through a book. This guide focuses on CEOs first and attorneys second. The common thread is deep expertise, limited time, and a goal of attracting higher quality clients and opportunities.
Is Big Impact Books a ghostwriting service?: Not in the traditional hidden sense. Big Impact Books says it refuses to hide behind ghostwriting: clients are the authors and own their ideas, while the team turns weekly interviews or drafts into chapters. If you are searching for book ghostwriting services because you lack time to write, its interview process solves the same problem.
Has Big Impact Books won any awards?: Yes. Lasting Legal Impact was named a Finalist in the Business: Writing/Publishing category of the 2025 Best Book Awards, presented by American Book Fest. The Big Impact Books blog also lists a win in Publishing at the 2024 Best Book Awards and a 2024 Publisher of the Year recognition.
Where has Big Impact Books been featured?: The Big Impact Books blog lists features in The Female CEO Magazine, a BRAINZ Magazine cover feature, CanvasRebel, and VoyagePhoenix. Melanie Herschorn also hosts The Big Impact Playbook Podcast and Authority Marketing Live, and she appears as a guest on other podcasts to talk about books and authority.

See all 47 questions in the CEO book FAQ